Capturing Hex Codes: How do I use that colour on my site?

How to Capture Colours on the Web Using Colorzilla

All colours that you see on the internet are represented by a six-digit/letter code called a hex code (e.g. white is #FFFFFF, red is #FF0000 and black is #000000) This code is how the browser knows what colour to render your web elements.

Have you ever come across a colour on another site that you really liked and would like to replicate on your own web page? Or perhaps you’re wanting to add some text to your blog post that is the same colour as other elements on your web page? What about in adding colourful text to photos?

You can capture the code of any colour that you see on your web browser using a free add-on called Colorzilla. Colorzilla is available for both Mozilla Firefox and Chrome browsers.

It is easy to install and to use. The following instructions will help you install it on your Firefox browser.

In your browser window, choose Tools->Add-ons from the top menu. This will open up the Add-ons Manager.

In the search window at the top right of the page, search for ‘Colorzilla’.

Find Colorzilla in the search results and click on Install.

Searching the Add-On Manager for Colorzilla

The add-on will install and prompt you to restart your browser.
Restart the browser and voilà, the add-on is now installed.

Colorzilla is now installed.

 

To use the tool, open up a web page where you would like to capture a specific colour.

Click on the dropper tool to the right of the browser toolbar.

Use the dropper tool to select the colour you want.

 

Hover your mouse pointer over the element on the page where you’d like to capture the colour and left-click.

Capturing the hex code of your desired colour.

 

The hexcode has now been copied to your clipboard and you can paste the code wherever you like. You can provide the hex code to your Virtual Assistant for use in email broadcasts or web pages, or if you are doing it yourself, you can use it in WordPress and most content management systems to colour your text with your chosen hue.

Colorzilla isn’t just for hex codes. In Microsoft Office software, if you want to use a specific colour for text you need to use RGB codes (e.g. White is R=255, G=255, B=255). Colorzilla captures RGB codes too.

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How to outsource your social media management

How to outsource your social media management (1)

If you’ve been thinking about outsourcing your social media management, but have been uncertain how to do it well and how to make sure that it delivers results for your business, here are 6 important steps for making it work for you.

Have you been considering outsourcing your social media management, but have been worried about how exactly the person supporting you will know what’s best for your business?

How will what they post day to day on your Facebook or Instagram timeline be good for your business?

Hopefully, you already know the answer to that question because you have a digital marketing strategy in place, or at the very least a social media content strategy. If you’re embarrassed because you don’t even know what those two things are, then this post is for you.

Let’s make things really, really simple.

Social media is there not just to be social and look pretty, although that is one of its uses. Social media is primarily there to add value and profit to your business.

Social Media Outsourcing

When you decide to outsource your social media management to a virtual assistant make sure that at the very beginning you sit down together and work out:

1.What do you want to achieve? – and this may change over time – week to week, or month to month. This may also vary throughout the day, or week.

  • More sales?
  • More subscribers to your newsletter?
  • More people through your door?  (if you’re a bricks and mortar business)
  • More people attending your events?
  • More likes for your Facebook page (and if so, ask yourself why is that important to you?)
  • More brand awareness?

2. What kind of client do you want to attract?

  • Depending on the clients you want to attract you will post different content.
  • Do your research – Facebook Page insights will tell you at what time of day specific types of clients (age and gender) use Facebook. You can then time your posts to reach those clients.

3. What action do you want the client to take when they see your social media post?

  • Do you want them to call you?
  • Visit your store?
  • Admire your goods.
  • Subscribe to your mailing list.
  • Make an appointment.
  • Get to know you better.

4. What kind of posts do you want your VA to create?

  • How much input do you want into what is posted on a daily basis? Do you want to approve each post on each social media channel, or will you let your VA run the show as long as it’s within the strategy?
  • Will they consist mostly of images – how will they create them?
  • Will they have regular access to your premises if they need to take photos of your “behind the scenes” or products?
  • What kind of text only posts and links will they post? Will you supply them, or will your VA need to research to post relevant article links?

5. Which parts of your strategy will address the getting to “know, like and trust” you components of your marketing strategy?

6. How will you measure the results of your VA’s work?

  • You might want to ask your clients – how did they hear about you when they make a purchase or make an appointment and listen for mention of social media.
  • Do you have a measurable way of tracking sales from the date of the start of your social media strategy implementation?
  • Ask clients to share photos of themselves with your products, if appropriate, using a hashtag you’ve chosen.
  • Ask clients to share their experiences of your business/product or service using your unique hashtag. You can then track the use of the hashtag on a weekly basis across Twitter, Instagram and Facebook.

Social Media Strategy

Once you have answers to these 6 questions, bring all the information together as your social media management strategy. This should clearly define the purpose, implementation and measurement of your social media management. It  should also contain enough information for both you AND your VA to feel confident that they are fulfilling your business goals when they are creating your social media posts on a daily basis.

Make sure you have a weekly check-in with your VA to see how things are going. Before you go into that meeting spend 10-15 minutes going over your business’s social media posts for the week so you know what’s been happening. Together, discuss what’s worked and what hasn’t.  Try to work out why. Decide on a plan for the next week, including any paid campaigns.

If you follow this planned approach, outsourcing your social media management should be a breeze.

A Masterpiece Made with a Photo of my Sleepwear

You can't use up creativity. The more you use, the more you have. ~Maya Angelou

I spent part of Saturday morning trying to figure out how to use my new iPad. I downloaded a drawing app, which was the whole reason I told myself I ‘needed’ an iPad, i.e. so that I could feed my current need for a creative outlet and hopefully use my creations in my business marketing. So while I was having a play with the app, I noticed that it had the ability to take a photo. So, I took a photo of the design on my pyjama pants.

Design on Pyjama Pants

 

I used the watercolour tool to colour in the outlines with a dusky rose colour and some green, went over the black lines with a pencil tool, added some detail to the centre of the flower, and removed the bottom layer, which was my original pyjama pants image. There you have it – a lovely watercolour image! How clever am I?!

Watercolour Flower made with Sketches drawing app by Tayasui

The name of the app is “Sketches” by Tayasui, and it’s free for basic functionality. You can try the Pro version for 1 hour to see if you like it, and if you do, you can get Pro for US$6.99. I think I’ll be getting Pro the next time I go to use this app.

I used Picmonkey to add in the fancy quote text, a museum matte frame and my logo.

What do you think? Please say it’s wonderful. I showed my family, and they just said, “Cool, Mum” and went back to whatever they were doing. They clearly don’t understand what I just did here: I made a masterpiece using a photo of my pyjama bottoms!!

If you like it, here’s a Pinterest-friendly version of the image. You know what to do!

You can't use up creativity. The more you use, the more you have. ~ Maya Angelou

How to Upload Images from Instagram to Twitter

Want to learn how to upload a photo from Instagram to Twitter so that people see it right away? This video tip will help!

How to Upload Images from Instagram to TwitterSomething that has been a royal pain in the neck is the fact that when you post images to Twitter from some platforms, it converts the photo into a link instead of showing the actual photo to your followers. This is true for Instagram and because Instagram is all about the visuals, it is frustrating that the photo isn’t being seen unless someone clicks the link. It’s just that one additional step that a lot of people won’t take unless your Instagram caption is really intriguing.

Here’s a little workaround that you can implement, using IFTTT, to make sure that your photo gets seen in your followers’ Twitter feeds immediately.

 

What do you think? Was that a helpful tip? Give it a try and leave a comment to let me know how you went with it!

Meanwhile, Pin this infographic to save the info for later.

How to Upload Images from Instagram to Twitter - Infographic